9 Best Upsell & Cross-Sell Apps for Shopify in 2025 (Tested & Compared)

You are leaving money on the table.

That is not a scare tactic. It is math.

The average Shopify store converts 1-3% of visitors into buyers. Acquiring each of those customers cost you money—ads, content, SEO, influencer deals. Once they are ready to buy, why would you let them checkout with just one item when they might happily buy two or three?

Upselling and cross-selling are the fastest ways to increase revenue without increasing traffic. A 10% lift in average order value (AOV) flows directly to your bottom line.

But here is the problem: Shopify's native product recommendations are basic. They show "You may also like" based on collections or tags—not intelligent matching. And manually setting up recommendations for hundreds of products? Nobody has time for that.

That is where upsell and cross-sell apps come in.

We tested over 20 apps from the Shopify App Store. We installed them on test stores, evaluated their features, measured their impact on page speed, and assessed ease of use. This guide covers the 9 best options for different use cases and budgets.

Let us dive in.

Finding the right upsell app can significantly boost your store's average order value

Quick Comparison: Best Upsell Apps at a Glance

App	Best For	Price	AI	Key Feature
AI CrossSell by Scalefront	Automatic setup	Free	Yes	Zero-config AI
Essential Upsell & Cross Sell	Budget-friendly	Free	Limited	Bought together
Tipo Related Products	Manual control	Free	No	Handpicked recs
Wiser	All-in-one	Free/$9	Yes	15+ widgets
Selleasy	Checkout upsells	Free/$8.99	Yes	Post-purchase
UpCart	Cart optimization	Free/$29.99	Limited	Slide cart
OptiMonk	Popup upsells	Free/$39	Yes	Exit-intent
LimeSpot	Enterprise	$18/mo	Yes	Segmentation
Candy Rack	One-click upsells	$19.99/mo	Yes	Pop-up offers

What to Look for in a Shopify Upsell App

Before we review each app, let us establish what actually matters:

Recommendation Quality Does the app suggest products that make sense? A customer buying running shoes should see running socks, not kitchen appliances. The best apps use AI or purchase history to make intelligent matches.

Setup Time Some apps require you to manually configure recommendations for every product. Others work automatically. If you have 50+ products, automatic setup saves hours.

Placement Options Where can you show recommendations? Product pages, cart, checkout, post-purchase, homepage? More placement options mean more opportunities to increase AOV.

Page Speed Impact Every app adds JavaScript to your store. Poorly optimized apps slow down your site, hurting conversions. We tested load times for each app.

Pricing Structure Some apps charge flat monthly fees. Others take a percentage of upsell revenue. Others charge based on order volume. Understand the true cost at your scale.

Design Customization Can the widgets match your brand? Generic-looking recommendations feel out of place on premium stores.

Now, let us look at the apps.

Consider these factors when evaluating upsell apps for your store

1. AI CrossSell, Upsell & Related by Scalefront

Best for: Store owners who want automatic setup without manual configuration

Rating: 5.0 ★ | Pricing: Free plan available

Overview

AI CrossSell, Upsell & Related by Scalefront takes a different approach than most recommendation apps. Instead of requiring you to manually select upsells, cross-sells, and related products for each item in your catalog, it uses AI to analyze your product data and automatically generate intelligent recommendations.

The app reads your product titles, descriptions, categories, tags, and pricing to understand what each product is. Then it identifies logical relationships—what should be upsold, what complements each product, and what similar items customers might like.

Key Features

• AI-Powered Matching: The app analyzes your entire catalog and automatically generates recommendations. No manual product selection required.

• Automatic New Product Sync: When you add new products, they automatically get recommendations AND appear in existing products' recommendation sections where relevant.

• Multiple Widget Types: Related products, bestsellers, new arrivals, recently viewed—all customizable.

• Placement Flexibility: Display on product pages, cart, collections, and homepage.

• One-Click Setup: Install, sync your catalog, and recommendations are live within minutes.

Pricing

• Free plan available with core features
• Paid plans for additional customization and priority support

Pros

• Zero manual configuration—works out of the box
• AI actually understands product relationships (not just category matching)
• New products automatically integrated
• Fast setup regardless of catalog size
• No impact on page speed

Cons

• Newer app with smaller review base
• Best results require good product data (detailed titles and descriptions)

Best For

Store owners tired of manually configuring recommendations. Particularly valuable for stores with 100+ products where manual setup would take days. The automatic new product sync alone saves hours of ongoing maintenance.

AI-powered apps analyze your catalog to create intelligent product pairings automatically

2. Essential Upsell & Cross Sell

Best for: Budget-conscious stores wanting core upsell functionality

Rating: 4.9 ★ (800+ reviews) | Pricing: Free plan available

Overview

Essential Upsell & Cross Sell is a straightforward, reliable app that covers the fundamentals well. It offers frequently bought together bundles, product page upsells, cart drawer cross-sells, and post-purchase offers—all the placements most stores need.

The app integrates smoothly with Shopify themes and does not require coding knowledge. Setup is intuitive, though you will need to manually configure which products to recommend for each item (or rely on basic automatic suggestions based on collections).

Key Features

• Frequently Bought Together: Display product bundles with one-click add to cart.

• Product Page Upsells: Show related items directly on product pages.

• Cart Drawer Cross-Sells: Suggest add-ons when customers view their cart.

• Post-Purchase Upsells: Offer additional products after checkout completion.

• Automatic Discounts: Apply bundle discounts automatically to incentivize larger orders.

Pricing

• Free plan with full features
• The app is genuinely free—no hidden tiers or revenue sharing

Pros

• Completely free with no limitations
• Clean, professional widget designs
• Easy setup with drag-and-drop customization
• Responsive customer support (24/7 availability claimed)
• No page speed impact

Cons

• Recommendations require manual setup for best results
• "Automatic" mode just pulls from same collection (not truly intelligent)
• Limited analytics compared to premium options
• No audience segmentation

Best For

New stores or budget-conscious merchants who want solid upsell functionality without monthly fees. The free pricing makes it risk-free to test, and the features cover most basic use cases well.

3. Tipo Related Products

Best for: Stores wanting precise manual control over recommendations

Rating: 4.9 ★ (270+ reviews) | Pricing: Free plan available

Overview

Tipo Related Products is built for merchants who want complete control over what products appear as recommendations. While it offers automatic matching based on tags, vendor, type, or collection, its strength is the manual recommendation feature that lets you handpick exactly which products to show together.

This makes Tipo ideal for stores where product relationships are nuanced—like auto parts (where specific parts fit specific vehicle models) or fashion (where you want to curate complete outfits).

Key Features

• Manual Recommendations: Handpick specific products to recommend for any item.

• Automatic Matching: Show products from same collection, tags, vendor, or type.

• Multiple Widget Types: Frequently bought together, related products, bestsellers, new arrivals, trending items, recently viewed.

• Flexible Placement: Product pages, cart page, checkout, thank you page.

• Automatic Discounts: Offer percentage or fixed discounts when customers add recommended products.

Pricing

• Free plan for basic features
• Premium plans starting around $7.99/month for advanced features

Pros

• Excellent manual control for precise recommendations
• Clean widget designs with customization options
• Built for Shopify badge (meets Shopify's quality standards)
• Responsive support team (frequently praised in reviews)
• Checkout and thank you page placements included

Cons

• Manual setup required for best results (time-consuming for large catalogs)
• No true AI recommendation engine
• Limited analytics and reporting
• Automatic mode is basic (collection/tag matching only)

Best For

Stores where product relationships require human judgment—auto parts, technical equipment, curated fashion, specialty items. If you know exactly which products should be recommended together, Tipo gives you that control.

Some stores benefit from manually curating product recommendations for precise control

4. Wiser – AI Upsell & Cross Sell

Best for: Stores wanting a comprehensive all-in-one recommendation solution

Rating: 4.9 ★ (700+ reviews) | Pricing: Free plan, then from $9/month

Overview

Wiser is one of the most feature-rich recommendation apps available. It combines AI-powered product suggestions with an extensive library of widget types—frequently bought together, related products, recently viewed, shop the look, post-purchase upsells, and more.

The app has been around for years and is battle-tested on thousands of stores. It supports multi-language, multi-currency, and integrates with Shopify Markets for international selling.

Key Features

• AI Recommendations: Learns from customer behavior to suggest relevant products.

• 15+ Widget Types: Frequently bought together, related products, bestsellers, recently viewed, shop the look, trending, new arrivals, and more.

• Advanced Cart Drawer: Slide cart with in-cart upsells and free shipping progress bar.

• Post-Purchase Upsells: One-click offers after checkout.

• Checkout Upsells: Suggestions during the checkout process (Shopify Plus).

• Search & Filters: Built-in product filtering functionality.

• Analytics Dashboard: Track performance, revenue attribution, and conversion rates.

Pricing

• Free plan for stores with up to 100 monthly orders
• $9/month for 101-300 orders
• $19/month for 301-500 orders
• Scales based on order volume

Pros

• Comprehensive feature set covering all recommendation types
• Proven AI that improves over time
• Multi-language and multi-currency support
• Strong analytics and reporting
• Five years of development and optimization

Cons

• Can be overwhelming for beginners (many features to configure)
• Order-based pricing can get expensive at scale
• Some users report 1-hour delay for post-purchase upsells
• Learning curve for advanced features

Best For

Established stores wanting a single app for all recommendation needs. Wiser's depth makes it ideal for merchants who will invest time in optimization. Agencies managing multiple stores also benefit from its comprehensive feature set.

All-in-one solutions offer detailed analytics to track upsell performance

5. Selleasy – Upsell & Cross Sell

Best for: Stores focused on checkout and post-purchase upsells

Rating: 4.9 ★ (1,900+ reviews) | Pricing: Free plan, then from $8.99/month

Overview

Selleasy has become one of the most popular upsell apps on Shopify, with nearly 2,000 reviews. It excels at high-conversion placements—frequently bought together bundles, cart upsells, and especially post-purchase one-click offers.

The app uses embedded widgets and checkout extensions (rather than popups), creating a seamless experience that feels native to your store. Setup is straightforward, and the support team is known for helping with customizations via Zoom calls.

Key Features

• Frequently Bought Together: Amazon-style bundles with variant selection.

• Cart Upsells: Suggestions within the cart drawer or cart page.

• Post-Purchase Upsells: One-click offers on the thank you page.

• Checkout Upsells: Offers during checkout (uses Shopify extensions).

• Product Add-Ons: Bundled accessories and complementary products.

• Automatic Recommendations: AI-powered suggestions based on purchase patterns.

Pricing

• Free for stores with 0-100 orders/month (all features included)
• $8.99/month for 101-500 orders
• $16.99/month for 501+ orders
• No commission on upsell revenue

Pros

• Excellent post-purchase upsell implementation
• Embedded widgets feel native (not popup-based)
• Variant selection in bundles (customers can choose sizes/colors)
• Outstanding customer support with Zoom assistance
• Multi-language and multi-currency support

Cons

• Order-based pricing can scale costs quickly
• Analytics could be more detailed
• Some advanced features require Shopify Plus
• Initial setup requires some configuration

Best For

Stores wanting to maximize post-purchase revenue. Selleasy's one-click post-purchase offers are among the best implemented in the app store. Also excellent for stores with variant-heavy products (fashion, accessories) where bundle variant selection matters.

6. UpCart – Cart Drawer Cart Upsell

Best for: Stores wanting to optimize the cart experience specifically

Rating: 4.8 ★ (670+ reviews) | Pricing: Free plan, then from $29.99/month

Overview

UpCart takes a different approach—instead of scattering recommendations across your store, it focuses on optimizing the cart drawer. The app replaces your default cart with a customizable slide-out drawer that includes upsells, free shipping bars, discount codes, and add-ons.

The cart drawer approach is effective because customers see upsell offers at the moment of highest purchase intent—when they are already committed to buying.

Key Features

• Custom Cart Drawer: Beautiful slide-out cart with full customization.

• In-Cart Upsells: Product recommendations directly in the cart.

• Free Shipping Bar: Progress bar showing how much more to qualify for free shipping.

• Sticky Cart Button: Always-visible cart button to reduce abandonment.

• Add-Ons Module: Offer shipping insurance, gift wrapping, priority handling.

• Announcement Bar: Display promotions or updates within the cart.

• Discount Code Box: Let customers apply discounts without leaving the cart.

Pricing

• Free development stores
• $29.99/month for 0-200 orders
• $34.99/month for 201-500 orders
• $54.99/month for 501-1000 orders

Pros

• Dramatically improves cart UX and conversion
• Cart-focused approach is highly effective for AOV
• Beautiful designs that match any brand
• Free shipping bar is proven to increase order values
• Strong customization options

Cons

• Higher starting price than competitors
• Only optimizes cart (not product pages or post-purchase)
• Some users report customer support delays
• Can conflict with existing cart functionality

Best For

Stores where cart abandonment is a problem or where the current cart experience is suboptimal. UpCart works particularly well for stores with strong traffic that want to maximize conversion from existing visitors. The free shipping bar alone often pays for the app.

Optimizing the cart experience can dramatically reduce abandonment rates

7. OptiMonk – Popups: Upsell & More

Best for: Stores wanting popup-based upsells with advanced targeting

Rating: 4.8 ★ (900+ reviews) | Pricing: Free plan, then from $39/month

Overview

OptiMonk is primarily a popup builder, but it includes powerful upsell and cross-sell functionality. Unlike embedded widgets, OptiMonk uses targeted popups that appear based on customer behavior—exit intent, scroll depth, time on page, cart contents, and more.

The popup approach is more interruptive than embedded recommendations but can achieve higher conversion rates when used strategically. OptiMonk's strength is its targeting and personalization capabilities.

Key Features

• Upsell Popups: Show product recommendations in attention-grabbing popups.

• Exit-Intent Targeting: Display offers when customers are about to leave.

• Cart-Based Targeting: Show specific products based on cart contents.

• A/B Testing: Test different offers, designs, and triggers.

• Gamification: Lucky wheel, scratch cards, and other interactive popups.

• Email/SMS Capture: Build lists alongside upselling.

• 300+ Templates: Pre-designed popups for various use cases.

Pricing

• Free plan with up to 15,000 pageviews/month
• $39/month for up to 30,000 pageviews (Essential)
• $99/month for up to 100,000 pageviews (Growth)
• $249/month for unlimited pageviews (Premium)

Pros

• Advanced targeting and segmentation
• A/B testing built in
• Combines list building with upselling
• 300+ templates reduce design time
• Drag-and-drop editor is intuitive

Cons

• Popups can annoy customers if overused
• Pageview-based pricing can get expensive
• Not embedded (feels less native than widget-based apps)
• Primarily a popup tool (upselling is secondary)

Best For

Stores wanting to combine email capture with upselling, or those who want advanced behavioral targeting. OptiMonk works well for promotional campaigns and limited-time offers where attention-grabbing popups are appropriate. Less ideal for subtle, always-on recommendations.

Strategic popups can capture attention at key moments in the customer journey

8. LimeSpot Personalizer

Best for: Enterprise stores wanting advanced personalization

Rating: 4.8 ★ (1,500+ reviews) | Pricing: From $18/month

Overview

LimeSpot is an AI-powered personalization platform that goes beyond basic recommendations. It creates personalized shopping experiences by segmenting visitors based on browsing history, purchase patterns, location, device, and more—then showing different content to different segments.

The app includes upsells, cross-sells, bundles, and "frequently bought together" widgets, but its real power is in personalization. Returning visitors see products tailored to their preferences. First-time visitors see bestsellers. High-value customers see premium products.

Key Features

• AI Recommendations: Machine learning suggests relevant products.

• Audience Segmentation: Create segments based on behavior, history, location.

• Dynamic Personalization: Show different content to different visitor segments.

• Bundle Builder: Create product bundles with AI or manual selection.

• Post-Purchase Upsells: One-click offers after checkout.

• Email/SMS Personalization: Personalized product recommendations in emails.

• A/B Testing: Test different recommendation strategies.

• Advanced Analytics: Detailed reporting on performance and revenue attribution.

Pricing

• LimeSpot Turbo: $6.99/month (basic features)
• LimeSpot Max: $50/month (full personalization)
• Enterprise: Custom pricing based on revenue

Pros

• True AI personalization (not just rule-based)
• Segment-based recommendations are powerful
• Email/SMS integration extends personalization beyond your site
• Extensive A/B testing capabilities
• Dedicated account management on higher tiers

Cons

• Can be expensive at scale (revenue-based pricing on enterprise)
• Steeper learning curve than simpler apps
• Some users report confusing pricing structure
• Overkill for small stores

Best For

Established stores with significant traffic wanting to maximize revenue through personalization. LimeSpot shines when you have enough visitor data for its AI to learn patterns. Stores under $50K/month revenue may not see the full benefit.

9. Candy Rack – One Click Upsell

Best for: Stores wanting elegant popup upsells at add-to-cart

Rating: 4.9 ★ (250+ reviews) | Pricing: From $19.99/month

Overview

Candy Rack displays upsell offers in a sleek popup that appears immediately after customers click "Add to Cart." This timing is strategic—the customer has already committed to purchasing, so they are receptive to relevant add-ons.

The popup design is clean and mobile-optimized, avoiding the intrusive feel of many popup-based solutions. Candy Rack also offers checkout and post-purchase placements for full-funnel coverage.

Key Features

• One-Click Popup Upsells: Elegant popup appears after add-to-cart.

• Smart Auto-Upsell: AI selects relevant products automatically.

• Multiple Placements: Product page, cart, checkout, post-purchase, thank you page.

• Slide Cart: New slide-out cart with built-in upsells.

• Pre-Made Templates: Professional templates for different offer types.

• Discount Options: Offer percentage or fixed discounts on upsells.

• A/B Testing: Test offers via Intelligems integration.

Pricing

• Basic: $19.99/month (60% discount for Shopify Basic stores)
• Standard: $49.99/month (unlimited orders and revenue)
• Shopify Plus: $99.99/month (checkout extensibility features)

Pros

• Beautiful, non-intrusive popup design
• One-click add makes it easy for customers
• Mobile-optimized experience
• No page speed impact (asynchronous loading)
• Competitive pricing with order-based scaling

Cons

• Popup-based (some customers dislike popups)
• Limited to specific trigger points
• Less comprehensive than all-in-one solutions
• Analytics are basic compared to premium apps

Best For

Stores wanting a focused, well-executed upsell solution without complexity. Candy Rack does one thing well—popup upsells at key moments. The clean design works particularly well for premium brands where aesthetic matters.

Choosing the right app depends on your specific store needs and goals

How to Choose the Right Upsell App

With nine solid options, how do you decide? Consider these factors:

Your Catalog Size

• Under 50 products: Manual setup is manageable. Tipo or Essential give you control.
• 50-200 products: Balance is key. Wiser or Selleasy offer automation with customization.
• 200+ products: Automation is essential. AI CrossSell, Upsell & Related by Scalefront or LimeSpot save time.

Your Technical Comfort Level

• Non-technical: Essential, Tipo, or Candy Rack are straightforward.
• Comfortable with apps: Wiser, Selleasy, or UpCart offer more features to configure.
• Advanced: LimeSpot or OptiMonk provide deep customization and segmentation.

Your Budget

• Free or minimal: Essential Upsell (free), AI CrossSell by Scalefront (free tier), Tipo (free tier)
• $10-30/month: Wiser, Selleasy, Candy Rack
• $50+/month: LimeSpot, OptiMonk, UpCart at scale

Your Priority

• Ease of setup: AI CrossSell, Upsell & Related by Scalefront (automatic), Essential (simple)
• Manual control: Tipo (handpicked recommendations)
• All-in-one: Wiser (comprehensive features)
• Post-purchase: Selleasy (excellent post-purchase flow)
• Cart optimization: UpCart (cart drawer focus)
• Popups/targeting: OptiMonk (behavioral triggers)
• Personalization: LimeSpot (segment-based)
• Clean design: Candy Rack (elegant popups)

Implementation Best Practices

Whichever app you choose, follow these principles:

Start Simple

Enable one type of recommendation first—frequently bought together or related products on product pages. Measure results before adding more placements. Too many offers overwhelm customers.

Match Your Brand

Customize widget colors, fonts, and layouts to match your store design. Generic-looking recommendations feel like ads and convert poorly.

Test Placements

Product page recommendations work differently than cart upsells. Test each placement individually to understand what works for your audience.

Monitor Page Speed

After installing any app, check your PageSpeed score. If it drops significantly, contact support or consider alternatives. Speed impacts conversion more than recommendations do.

Review Analytics

Track which products get recommended, which get clicked, and which convert. Double down on high-performing combinations.

Avoid Over-Upselling

Showing recommendations everywhere (product page, cart, checkout, post-purchase) can feel pushy. Choose 2-3 strategic placements rather than enabling everything.

Successful upselling is about adding value, not being pushy

Conclusion

Upselling and cross-selling are not optional for serious Shopify stores. The math is simple: increasing AOV by 10-20% often has a bigger revenue impact than increasing traffic by the same percentage—and it costs nothing in ad spend.

The apps in this guide represent the best options available in 2025, each with different strengths:

• AI CrossSell, Upsell & Related by Scalefront eliminates manual setup with AI-powered recommendations
• Essential Upsell & Cross Sell provides free, solid functionality for budget-conscious stores
• Tipo Related Products gives complete manual control for curated recommendations
• Wiser offers comprehensive features for stores wanting all-in-one capability
• Selleasy excels at post-purchase upsells with excellent conversion rates
• UpCart transforms your cart into an AOV-boosting machine
• OptiMonk provides advanced targeting for popup-based offers
• LimeSpot delivers enterprise-grade personalization for high-traffic stores
• Candy Rack offers elegant one-click upsells at add-to-cart moments

Start with one app, measure results, and optimize. Even a 5% lift in AOV compounds significantly over time.

If you need help selecting the right app for your store or implementing upsell strategies, we offer conversion optimization audits that identify your highest-impact opportunities.